After 6 years in real estate, Bruce decided to start his own real estate team. When he learned about the impact social media has on generating and nurturing leads, Bruce knew he needed a solution that specializes in social media communication. Here’s how Bruce integrated Z57’s PropertyPulse to become successful.
Leads Generated in 2018
Leads Generated in 2018
(20 from Z57)
Realty Group, Inc. is a team of experienced, licensed real estate agents that serves the Sherburne County, MN metro area. With a proven track record of getting results quickly by having direct lines of communication at all times.
Bruce worked in retail management for over 20 years, migrating between major retailers such as JC Penny, Target, and Kohls. In 2001, Bruce and his wife, Gina, became intrigued by a “success in flipping houses” article in Good Housekeeping magazine. After realizing he was constantly burning out, Bruce began to search for new opportunities and set his sights on the real estate industry. By 2002, Bruce was flipping houses full-time. Over the next 2 years, his passion for real estate continued to grow. By 2005, Bruce became a real estate agent and joined the team under the very same agent who handled his investment transactions. Bruce’s passion and motivation continued to grow and by 2011, he branched off and started his own real estate team under Realty Group.
"You need a system like Z57's PropertyPulse in order to grow. You CANNOT do this on your own."
In the same year that Bruce started his own team, he attended a Zillow conference. The conference drilled in the need for a social media presence to become successful in today’s real estate industry. Without knowing where to even begin with social media, Bruce knew he needed a solution to not only manage his leads and listings, but establish his social media brand presence too. Z57 contacted Bruce to discuss solutions - that's when the light bulb went off. Bruce realized that the real estate marketing solution offered by Z57 would be the answer to his business needs. Z57’s PropertyPulse is the winning platform that allows Bruce to manage his leads, listings, expand his brand over several social media outlets, and have email campaign systems helping push his leads closer to transacting. In the first year using Z57’s PropertyPulse, Bruce earned 40% more income than the year prior. In addition, just within the first half of 2019, Bruce’s team became as successful as their earnings in all of 2018 by using PropertyPulse. Bruce is now a member of the Winner’s Circle within his brokerage - ranked in the top 5%.
"PropertyPulse helps keep me top of mind with my leads. I had a lead that I have not directly contacted in over 5 years. When this lead decided to sell his house, he reached out to me because of the email campaigns PropertyPulse sends."
Bruce signed up with Z57’s Search Engine Marketing (SEM) program which guarantees a specific number of unique visitors per month based on his preferred market. After signing up for SEM, Bruce quickly noticed a consistent flow of leads. Not fully realizing the value of SEM, Bruce paused the program as a test and immediately saw a reduction in lead count proving to him that the SEM program was a major source of lead flow.
“Agents need to understand how to market themselves. Social media is the best way to grow your brand. Sign up with Z57, spend time learning it, and put time into it.”
"We are at the best place with Z57. We have compared it with other solutions and Z57 fits our needs best."